Concept: A seamless fusion of soft and sell.
I designed this logo for Sofsell, a digital platform specializing in online software sales. The concept centers around the elegant merging of two stylized "S" letters, bent and intertwined to symbolize the union of Soft+Sell—the brand’s original name. Due to domain constraints, the name evolved into Sofsell, while the visual identity retained its conceptual depth.
• The intertwined S shapes convey a sense of flexibility, innovation, and digital flow, all of which are core attributes of the brand
• The design is clean, modern, and scalable, ensuring versatility across digital and print applications.
• The logo delivers a distinctive identity rooted in both conceptual clarity and visual harmony.
This mark is more than a graphic—it’s a visual embodiment of Sofsell’s mission to bridge technology and commerce with elegance and simplicity.
Drawing has been part of my life since childhood—beginning with a desire to capture the world exactly as it appeared. I started with pencil, refining my technique over years of practice. Introducing color was a personal challenge, but I gradually embraced it, exploring mediums like colored pencil, oil, watercolor, acrylic, and finally marker—ideal for fast, expressive sketching. Through this journey, I moved beyond realism, experimenting with form, texture, and emotion. Each piece reflects my evolving relationship with drawing: from precision to personal expression. What you see here is a glimpse into that ongoing exploration.

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