Web illustration
Illustration Series for Cafekado.ir
This series was created for four distinct sections of Cafekado.ir, each representing a unique aspect of everyday life. The illustrations are designed to reflect personal moments, making the act of gift-giving feel more meaningful and relatable.
The visuals primarily focus on women in diverse roles—from professional settings to household activities and athletic pursuits. These portrayals emphasize:
• Strength and individuality
• Nuance and emotional depth
• Representation of real-life experiences
Men are also thoughtfully included, reinforcing the platform’s inclusive approach to gifting and celebrating human connection across all identities.
Each illustration was crafted to: • Resonate emotionally with viewers • Encourage personal identification with the scenes • Highlight the beauty of everyday moments The overarching goal is to make gift-giving on Cafekado.ir feel personal, purposeful, and beautifully human—inviting users to find gifts that truly reflect the lives and stories of those they care about.
Each illustration was crafted to:
• Encourage personal identification with the scenes
• Resonate emotionally with viewers
• Highlight the beauty of everyday moments
The overarching goal is to make gift-giving on Cafekado.ir feel personal, purposeful, and beautifully human—inviting users to find gifts that truly reflect the lives and stories of those they care about.
Where Ideas First Found Form
