Concept: A seamless fusion of soft and sell.
I designed this logo for Sofsell, a digital platform specializing in online software sales. The concept centers around the elegant merging of two stylized "S" letters, bent and intertwined to symbolize the union of Soft+Sell—the brand’s original name. Due to domain constraints, the name evolved into Sofsell, while the visual identity retained its conceptual depth.
• The intertwined S shapes convey a sense of flexibility, innovation, and digital flow, all of which are core attributes of the brand
• The design is clean, modern, and scalable, ensuring versatility across digital and print applications.
• The logo delivers a distinctive identity rooted in both conceptual clarity and visual harmony.
This mark is more than a graphic—it’s a visual embodiment of Sofsell’s mission to bridge technology and commerce with elegance and simplicity.
• Farsi and English typography adds cultural depth
• Monochrome palette emphasizes form and concept
• Combines surreal imagery with hand-drawn aesthetics.
