Logo design
SAKKUO Coworking Space – Logo Design
SAKKUO is a contemporary coworking space that supports creativity, collaboration, and professional growth. The final logo was designed to reflect these values while maintaining a strong connection to the brand’s cultural roots and spatial identity.
• The logo’s form is inspired by the Persian letter "س", the first letter of سکو (Sakkuo), grounding the design in linguistic and cultural authenticity.
• In the initial concept, a dot placed outside the circle symbolized elevation and aspiration, representing ideas rising beyond boundaries.
• However, based on the client’s preference for a modern and minimal aesthetic, the dot was removed in the final version to achieve a cleaner, more streamlined look.
• The grey and yellow color palette, provided by the client, reflects the interior design of the space:
Design Process:
• I presented three initial logo concepts, each combining the brand name with symbolic elements such as arrows, rockets, and geometric forms. These are shown in the final image.
• The client selected the top-left concept for its clarity and meaningful symbolism.
• I refined this concept into the final logo, enhancing its scalability, simplicity, and alignment with the brand’s visual and spatial identity.